![]() third sector, business, policy, or different sectors, socio-economic classes or interests), make strategic choices about who to highlight as key collaborators and give you a level of detail that will make your impact summary and pathway highly believable You won’t have room to put all of this information in your impact summary or pathway, but you will be able to use this information to group publics and stakeholders into categories (e.g. This will lead to a stronger, more credible pathway and will give these groups a greater sense of joint ownership, making them more likely to engage if you get fundedĭownload the Fast Track Impact stakeholder and publics analysis template to do a full analysis. Reach out to as many of the groups that emerge as benefiting strongly or being highly influential before you submit your grant application to get their feedback and help with your pathway to impact. See the graphics below for examples of actions you can take with each of the categories of publics and stakeholders that emerge from this analysis demographics, interest groups) might benefit from your work This influence could be negative (blocking you from achieving impact) or positive (enabling you to achieve things that would not have been possible without their help)įor publics, in addition to considering their relative interest in your work, consider the extent to which different groups (e.g. If you have time and contacts, consider inviting someone from outside academia who works with the people you want to help, and get them to advise you on the key groups you need to reach out toįor stakeholders, consider the relative interest each group or organisation has in your work, and their relative influence over your ability to achieve your impact goals. If you have limited knowledge and experience of publics/stakeholders working in your area, team up with a colleague who knows more. If you find it hard starting with the goals, try and start by identifying your publics/stakeholders and what they might be interested in, and then work back from there to your goals ![]() Beware that in some cases you may discover that the communication method you want to use will not actually reach people who are interested or can use your work (for this reason it is always best to start with the goal and/or your publics/stakeholders first, before choosing your pathways to impact)ĭownload the Fast Track Impact Planning template for a structured method of linking impact goals to publics/stakeholders, research findings and pathways to impact. social media, film), and an alternative is to work back from the communication method you’re interested in using, to the people who will engage with that method, and then their interests and how they will benefit. If you have a goal that is all about communication rather than impact, then you might have a good idea of the sorts of modes of communication you want to use (e.g. ![]() If you’re still struggling, go out and speak to some of the people you think might be interested, and ask them what interests them most, what might make it more interesting/relevant to them, and how they would like to benefit from or use your work Then ask yourself why you think they might be interested in this aspect of the work If you don’t know the answer to these questions, just focus on trying to identify the aspects of your work that you think people outside academia are most likely to be interested in. If they are, then ask yourself who is most likely to be interested in your work outside academia, and how those who hear about your work are likely to benefit from or use what they learn Make sure your impact goals aren’t simply about communicating your research findings Where are you and what can you see? What has changed? What are people saying about how they have benefited? Visualise yourself at the end of your project having achieved an impact that everyone is talking about. Start by identifying clear impact goals, if possible making them as specific, measurable, achievable, realistic and time-bound (SMART) as possible.
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